Today, social media is an important part of marketing. We are constantly bombarded with updates from friends, brands, and companies that we follow on various platforms as social media users. As a result, it can be difficult to know where to begin with your brand’s marketing strategies. You’ll find 10 Social Media Stories that will inspire you in this blog post.
In 2017, Instagram had more than 355 million active users. To keep up with other brands and grow their following, brands should establish a presence on the platform. Furthermore, content has been shown to be an effective way of attracting and retaining customers. This means that you should use social media to support your marketing efforts by providing consumers with relevant and useful content.
Snapchat had 166 million daily users in 2016. This is not only one of the most popular apps among young millennials, but it’s also used as another form of visual storytelling that can help companies large and small build brand awareness. “Visual content gets 94 percent more views than text-based posts,” according to Hub Spot. When it comes to opportunities on the platform, the possibilities are endless.
Instagram announced in July 2017 that it had reached one billion active users. This is a significant milestone for the social media platform, demonstrating how far it has progressed over time. People nowadays use this platform to keep in touch with friends and family while also keeping an eye out for brands or companies that interest them. Furthermore, several programmes exist nowadays, such as Iconosquare, that allow you to evaluate your profile in great depth, including statistics on who views your posts and when.
Despite the fact that organic reach has been progressively falling since 2012 (and is likely to continue), Facebook remains one of the finest ways for businesses to connect with customers. Indeed, one of the most effective ways to use Facebook is to create a page for your company and encourage customers to like and follow it. You’ll be able to keep people up to date on your company’s latest news or promotions this way. Furthermore, there are other programmes available to assist with marketing efforts, such as Hoot suite, which allows users to schedule their posts ahead of time.
YouTube is one of the most prominent social media sites nowadays. Not only does this platform have its own set of advantages, but it is also owned by Google! Brands have been using video content to engage more customers online since 2013, which is one of the reasons why so many marketers select this site as part of their plan. Furthermore, “YouTube videos generate 1200 percent more shares than text and image-based content combined,” according to HubSpot. Not only is video vital for businesses, but it can also be utilised to target specific demographics.
LinkedIn had 364 million active users in 2014, according to the company. Unlike other social media sites, the majority of users on this one are business professionals looking to connect with one another or keep up with industry news. Although some may consider it cliche, using LinkedIn as part of your marketing plan is still highly essential today, particularly if you want to build your personal brand or company’s online reputation. Many individuals prefer this site to Facebook because it appears to be more trustworthy.
Companies cannot afford not to have a mobile-friendly website these days, with so many consumers dependent on their mobile devices (not just smartphones). “60 percent of people say they won’t suggest a firm with a horrible mobile experience,” according to Google. This implies that if your site isn’t mobile-friendly, you’re missing out on a lot of prospective customers. Not only should you have a responsive design, but you should also make sure that all of your information is simple to read and navigate.
As previously stated, social media platforms are continually evolving, which can be intimidating for some businesses. This should not, however, prevent you from using them to reach out to more customers. It’s critical to keep up with the latest features given by social media platforms like Facebook and Instagram and consider how you might use them into your marketing strategy. If you’re not sure where to begin, there are a variety of tools available today, like HubSpot, which has a wealth of educational content and blog posts on how to market using these platforms.
Marketers can take use of a variety of social media opportunities to promote their brand or business. It will not only help you grow your audience, but it will also help you establish consumer loyalty. Remember that these channels should always be developing with the times, whether it’s through video storytelling or integrating LinkedIn as part of your efforts! Additionally, ensure that all website material is easy to read and adheres to standard practises so that customers have a positive experience while interacting with your company online.
If you’re looking for additional social media stories to help you with your marketing strategies, take a look at these:
- The new Facebook Live Streaming feature
- Snapchat’s rapid growth and the opportunities it presents for businesses
- Using Vine videos for marketing -The necessity of a responsive website design -LinkedIn as a valuable B2B tool -Using Pinterest boards for marketing
- The power of brand ambassadors on social media platforms -Twitter chats as a way to engage customers/audience members and that’s all there is to it.
Conclusion: These three stories should provide some wonderful instances of originality and cleverness if you’re seeking for more ideas on how to get started with social media marketing or just want to be delighted. Do you have any other stories you’d like to share that we could include?
